Currys and PC World Unveil a 2-in-1 Superstore in Hemel Hempstead

LONDON, April 23, 2010 - Currys and PC World, the UK's leading electrical retailers, will open the
doors to a brand new joint Superstore in Hemel Hempstead on 23rd April 2010.
The 2-in-1 store has created 14 new jobs in the local area and offers 89,000
residents the biggest electrical shopping destination in the area.

The 15,295 square foot new Superstore provides the best of both brands
under one roof, making shopping for electricals a much simpler and more
enjoyable experience for customers. The new store will offer the widest
ranges and best selection of electricals from both Currys and PC World
ensuring a better shopping experience for customers.

Hemel Hempstead Store

The new joint Superstore showcases over 3,600 products including a huge
range of TVs, over 86 digital camera (
www.dixons.co.uk/gbuk/photo-sat-nav/digital-cameras-161-c.html) SKUs,
and over 47 MP3/4 players including brands such as Apple and Archos. There
are various styles of fridges (
www.currys.co.uk/gbuk/household-appliances/refrigeration-333-c.html)
and freezer to suit every need and a massive range of netbooks, laptops
(www.pcworld.co.uk/gbuk/laptops-netbooks/laptops-703-c.html) and PCs
for sale throughout the store.

The new 2-in-1 Superstore offers customers a 'hands-on' product
experience coupled with extended product ranges, which is designed to meet
all technology needs. This Superstore has a huge selection of interactive
'play tables' allowing customers to pick up, turn on and test out a wide
range of products before they purchase including premium brands such as
Apple, Bosch, Miele and more.

Also in-store will be PC World's first dedicated Apple area offering
excellence in computing, as well as an interactive gaming zone, a specialised
Microsoft Windows section, a HiFi studio and a Lexmark experience zone.

The Currys and PC World Hemel Hempstead Superstore will additionally have
a dedicated TechGuys service desk enabling shoppers to benefit from expert
technical support and a specific PC World Business area, supplying equipment
and software for small businesses customers.

Other services available at the Superstore will include: Next Day
Delivery service, which gives customers the option to choose when they have
their product delivered within a three hour time slot, the award-winning WEEE
recycling scheme and the option to reserve goods online for collection
in-store.

Steve Lamont, General Manager, comments: "The new 2-1 Superstore in Hemel
Hempstead brings together the best from both Currys and PC World and offer
shoppers a great range of consumer electronics. The store opening is also a
huge boost to the local economy with 14 new jobs created."

"As the biggest electrical shopping destination in the area, customers
will be greeted by an exciting, fun and interactive in-store experience where
they can test out and play with products and get impartial advice from store
colleagues. Whether you're tech-savvy or need a bit more advice with your
purchases, the staff will be on hand to make sure you get the most out of
your visit."

The Hemel Hempstead store colleagues have all taken part in a new
training programme; specifically designed by the retailer, to ensure they can
offer customers help and advice to enable them find the right solution to
their individual needs and technology requirements. As well as improved
customer service and a new in-store experience, Currys and PC World remain
committed to giving customers the best priced electrical goods.

The Hemel Hempstead 2in1 Superstore is part of an ongoing Currys and PC
World refurbishment program across the country. Steve Lamont added: 'The
Hemel Hempstead Superstore will offer an unbeatable combination of value,
choice and service and will be the number one destination for electrical
products in Hertfordshire."

About Currys:

Currys is the UK's biggest electrical retailer with a network of over 500
stores nation-wide, including out of town superstores, high street
Currys.digital stores and a Currys Megastore in the Midlands.

Currys products are available at the same price whether bought in a store
or online at www.currys.co.uk

    For further information please contact:
    Kat McGettigan
    Talk PR
    +44(0)20-7544-3804
    Kat.mcgettigan@talkpr.com

    Anina Castle
    Head of Consumer PR
    anina.castle@dsgiplc.com

For further information please contact: Kat McGettigan, Talk PR, +44(0)20-7544-3804, Kat.mcgettigan at talkpr.com; Anina Castle, Head of Consumer PR, anina.castle at dsgiplc.com