Digitas' Mark Beeching Named an Agency Innovator of 2010

The Internationalist Honors Beeching for Unique Thinking and Industry- Changing Ideas

BOSTON, September 22, 2010 - Mark Beeching, Chief Creative Officer at Digitas (www.digitas.com)
, the leading global integrated brand agency, has been honored as an Agency
Innovator by The Internationalist magazine. The honor recognizes his unique
thinking and his leadership in helping clients to "communicate in new ways,
essentially changing the business of marketing, advertising and media as we
now know it." Beeching was one of 30 people selected from hundreds of
nominations throughout the world.

    (Photo: photos.prnewswire.com/prnh/20100922/PH69480 )
    (Photo: www.newscom.com/cgi-bin/prnh/20100922/PH69480 )

    (Logo: photos.prnewswire.com/prnh/20100616/NE22345LOGO )
    (Logo: www.newscom.com/cgi-bin/prnh/20100616/NE22345LOGO )

Laura Lang, CEO Digitas, said of the honor: "Mark is a true Agency
Innovator. His vision for change and influence are a catalyst for creativity,
and as a result he's helped to produce award-winning campaigns and events
that prompt and inspire action. For over 10 years Mark has been an
inspiration to our company and the industry-this is a testament to his
ability to keep Digitas in the forefront of innovation."

Beeching Spearheads Industry Changing Event, Digital Content NewFront,
and Other Industry Firsts

Beeching led the creation of the industry-changing, premiere event in
brand content, Digital Content NewFront (DCNF). As an annual marketplace for
brand content and digital media, it's become a venue for titans of the ad
industry and Hollywood to forge partnerships and give birth to new ideas. In
its third year, DCNF has become the most successful brand content event of
the year packing in 600+ attendees and garnering 250,000+ live streams.

Most recently, Beeching led the agency in several industry firsts for
clients including the first all digital touch-screen vending machine, the
first 3D digital campaign, the first augmented reality program targeted to
women, the first branded channel on YouTube for a pharmaceutical client and
the first co-sponsored homepage of WebMD.

Beeching Leads Agency and Clients to Success

Beeching joined Digitas in 1999 and leads creative work throughout the
agency's network in the Americas, Europe and Asia. With Beeching at the helm
of creative agency innovation, Digitas has been awarded Cyber Lions silver
and bronze and Lions Direct gold and bronze, One Show, Effie and Webby
honors, as well as agency of the year accolades from the Festival of Media,
OMMA Magazine, Promo Magazine, BtoB Magazine, and Les Agences de l'Annee,
France.

For more information on the Agency Innovators of 2010, please visit:
www.internationalistmagazine.com/pdf/All_Issues/inter2010-4_innovators.pdf

About Digitas

Digitas is a leading global integrated brand agency, helping the world's
biggest brands develop, engage and profit from building profitable
relationships with their customers. The Agency pairs media, marketing,
technology, creativity, imagination and analytics to ignite emotional bonds
between people and brands. Digitas also operates the brand content platform,
The Third Act:, the independent healthcare marketing brand, Digitas Health,
as well as Prodigious Worldwide, the world's only standalone, global digital
productions company. With sister agencies Starcom MediaVest, ZenithOptimedia
and Denuo, Digitas is a member of Publicis Groupe's VivaKi-a global digital
knowledge and resource center that leverages the combined scale of the
autonomous operations of its members to develop new services, new tools, and
new partnerships.

Publicis Groupe [Euronext Paris: FR0000130577] is the world's third
largest communications group. In addition, it is ranked as the world's second
largest media counsel and buying group, and is the first global network in
digital and healthcare communications. With activities spanning 104 countries
on five continents, the Groupe employs approximately 45,000 professionals.

www.digitas.com | Twitter: @Digitas | Facebook: Digitas Fan Page

Nicole Lawler, Corporate Communications, +1-617-867-1747, Nicole.Lawler at digitas.com