DYMO/Mimio Interactive Teaching Technologies Executive Named to International Trade Administration Advisory Council

Director of Marketing to Provide Strategic Counsel on U.S.-Turkey Relations

CAMBRIDGE, Massachusetts, November 9, 2010 - Secretary Francisco Sanchez of the International Trade Administration
(ITA) recently appointed Paul Olean, Director of Marketing for DYMO/Mimio
Interactive Teaching Technologies (ITT), to serve on the U.S.-Turkey Business
Council, developed to strengthen ties between the two countries. Olean's
appointment to serve on this advisory council to the Turkish government was
announced earlier this month.

In this position, Olean will work alongside representatives from various
U.S. private sector companies, such as Citigroup and Nike, to encourage
bilateral discussions of business and economic issues that impact both the
United States and Turkey. The council, composed of senior-level executives
from companies based in the two countries, will convene at least once a year
to provide policy recommendations to both governments on ways to strengthen
those relations.

"Turkey is an important market for DYMO/Mimio ITT as we continue to grow
our presence globally," said Olean. "With its young, growing population and
economy, we see great potential. I'm pleased to serve on this advisory
council, demonstrating our commitment not only to growing our business in
Turkey, but also to improving education throughout the country."

DYMO/Mimio ITT's strong presence in Turkey stems from its longstanding
relationship with its distributor Bekdata. Through Bekdata, educators and
school administrators can purchase DYMO/Mimio ITT products, including the
newly available, award-winning MimioClassroom product suite.

"We are working toward the best possible collaboration with the Turkish
ministry of education to outfit our schools with DYMO/Mimio ITT products,"
said Mert Altinbasak, president, Bekdata. "Sustainable growth is only
possible through a better educated public, which DYMO/Mimio ITT and Bekdata
jointly work to build."

In 2009, trade between Turkey and the United States amounted to nearly
US$11 billion. For the first seven months of 2010, bilateral trade was up
more than 35 percent from the same period last year.

Olean's two-year term with the council will begin with an inaugural
meeting later this year.

For more information on DYMO/Mimio ITT, please visit
www.mimio.dymo.com; you may also follow DYMO/ Mimio ITT on Twitter
@MimioTechnology and via Facebook. Download lesson plans and connect with
other educators at www.mimioconnect.com.

DYMO/Mimio ITT was named Scholastic Administrator's "Best in Tech 2009 &
2010," Scholastic Instructor's Teacher's Pick "Best of 2009," and the 2009
ECOO Vendor Excellence Award winner in both "Best Education Solution" and
"Best Technology Product."

About Newell Rubbermaid Global Business and Technology Solutions

DYMO is the master brand name for the Newell Rubbermaid Global Technology
Solutions portfolio. In a world that demands greater productivity and
measures it at every opportunity, DYMO provides businesses, educational
institutions and consumers with innovative and easy ways to share, manage and
organize information with improved efficiency and satisfaction.

Our DYMO global technology brands are organized into four solutions:

    -- DYMO(R) / Labeling includes DYMO hand-held label makers, PC connected
       label and postage printers, plus Industrial labeling tools
       (www.dymo.com).
    -- DYMO(TM) / CardScan(R) Contact Management Solutions include CardScan
       business card scanners and contact management software
       (www.cardscan.com).
    -- DYMO(TM) / Endicia(R) Postage Technologies include Endicia online
       shipping and mailing services (www.endicia.com), as well as
       customized postage (www.pictureitpostage.com).
    -- DYMO(TM) / Mimio(R) ITT (Interactive Teaching Technologies) include
       Mimio interactive whiteboard technology, digital ink recorders,
       document cameras, student response systems and engaging lesson plan
       content (www.mimio.com).

These global technology brands complement Newell Rubbermaid's strong
portfolio of global brands, which also includes Rubbermaid(R), Sharpie(R),
Graco(R), Calphalon(R), Irwin(R), Lenox(R), Levolor(R), Paper Mate(R),
Waterman(R), Parker(R), Goody(R), Rubbermaid Commercial Products(R) and
Aprica(R).

Kristin Kelley, Ketchum, +1-404-879-9248, kristin.kelley at ketchum.com