GSMA Announces mFarmer Initiative Fund

CAPE TOWN, South Africa, June 9, 2011 -

- mAgri Programme Aims to Benefit 2 Million Farmers in Developing
Countries by 2013

The GSMA, the body that represents the interests of mobile operators
worldwide, today announced at the inaugural mAgri Working Group in Cape Town,
the launch of the mFarmer Initiative Fund, supported by a grant from the Bill
& Melinda Gates Foundation. The Fund will encourage mobile communications
service providers, in partnership with other public and private sector
agriculture organisations, to use mobile communications to provide
information and advisory services to smallholder farmers in developing
countries living on under US$2 per day. The mFarmer Initiative Fund, which is
part of the GSMA's Mobile Agriculture (mAgri) Programme, will be available
over a period of two years.

"There are over 2.3 billion people living on less than $2 day, a large
number of whom are rural smallholder farmers in developing countries and who
face many issues which inhibit their agricultural productivity and limit
their incomes," said Chris Locke, executive director, GSMA Development Fund.
"Through the mFarmer Initiative Fund, the GSMA Development Fund's mAgri
Programme will accelerate the provision of high-quality agricultural
information services through mobile and by 2013 we aim to provide two million
farmers in developing countries with an invaluable and transformative
business resource."

The GSMA Development Fund accelerates economic, environmental and social
evolution through mobile technology. Within the Development Fund, the mAgri
Programme exists to catalyse the deployment of mobile solutions benefiting
the agriculture sector. To date, focus has been on engagement with mobile
operators and their partners to prove the market opportunity of agricultural
extension services through mobile to smallholder farmers and to understand
which business models are most suitable.

Improvement in agricultural productivity directly increases food security
and income of the agricultural population. Food security occurs when all
people, at all times, have access to sufficient, safe and nutritious food to
maintain a healthy and active life. Currently, African agricultural output
stands at a meagre 56 per cent of the world's average. The impact of this
shortfall is enormous and can be attributed to a variety of reasons,
including a lack of access to vital agricultural information, as well as
training and advice on topics such as pests and diseases, weather and proven
farming practices.

Mobile technology offers new, cost-effective and scalable solutions to
address these challenges. In developing countries, access to mobile phones is
growing dramatically even amongst those at the base of the economic pyramid,
providing a new and powerful channel of communication and the ability to link
previously excluded rural communities to up-to-date information.

mFarmer Initiative Fund

The mFarmer Initiative Fund is designed to:

    - Stimulate the development of mobile phone-enabled agriculture
      information and advisory services that are commercially sustainable;
    - Build services that impact farmers' income and productivity;
    - Reduce the barriers for operators to launch and improve mFarmer
      Services;
    - Test and prove models for delivering agricultural information services
      via mobile phones; and
    - Promote a culture of knowledge sharing in the mFarmer ecosystem.

The mFarmer Initiative Fund will support projects implemented in South
Asia (India) and Sub-Saharan Africa (Ethiopia, Ghana, Kenya, Malawi, Mali,
Mozambique, Nigeria, Rwanda, Tanzania, Uganda and Zambia). Whilst these are
the target countries for disbursements, the mFarmer Initiative has the wider
scope of sharing learnings with the mFarmer ecosystem. Disbursement decisions
are made on a competitive, deadline-driven basis by an independent assessment
panel. Grant recipients will have access to relevant agricultural information
via an on-line database. Technical assistance will be provided to support the
design and implementation of projects.

Eligible projects can qualify for funding if they can demonstrate the
following criteria:

    - The project will involve a mobile communications service provider in
      partnership or consortium with one or more organisations that are
      using, or planning to use, mobile communications to provide
      agricultural information and advice to poor smallholder farmers;
    - The project will include the use of the mobile communications channel
      as a significant element of its delivery model;
    - The project will directly result in significantly increased access to
      affordable agricultural information and advisory services by
      smallholder farmers who are living on under US$2 per day;
    - The agricultural information and advisory services will provide
      information and advice of sufficient relevance, range and quality to be
      of utility to smallholder farmers;
    - The project will involve a commercial business model for the provision
      of agricultural information and advisory services that will be
      sustainable after the period of grant funding; and
    - The project will demonstrate how it will provide equitable access to
      female smallholder farmers.

Full criteria list and how to apply can be found at:
gsmworld.com/mfarmer

About the GSMA

The GSMA represents the interests of mobile operators worldwide. Spanning
219 countries, the GSMA unites nearly 800 of the world's mobile operators, as
well as more than 200 companies in the broader mobile ecosystem, including
handset makers, software companies, equipment providers, Internet companies,
and media and entertainment organisations. The GSMA also produces
industry-leading events such as the Mobile World Congress and Mobile Asia
Congress.

For more information, please visit Mobile World Live, the online portal
for the mobile communications industry, at www.mobileworldlive.com or the
GSMA corporate website at www.gsmworld.com.

Abigail Faylor, +44(0)2070-670-851, afaylor at webershandwick.com or press at gsm.org