InteractElsevier Delivers 3-D Interactive Anatomy Learning Tools

By Elsevier, PRNE
Monday, February 22, 2010

Students, Researchers can 'Walk Through' a Body; Virtual Reality Meets Anatomy, as Advanced Gaming Technology Brings Human Body to Life

PHILADELPHIA, February 23, 2010 - Elsevier, the world's leading content provider of science and
health information, today announced the availability of the InteractElsevier
(www.interactelsevier.com) Series. Powered by CyberAnatomy, an
Iowa-based company that creates interactive learning systems for students,
the innovative 3-D interactive anatomy series applies advanced gaming
technology to reviewing, learning and teaching anatomy. InteractElsevier has
two levels of offerings - Web interactive (online) and virtual reality
(stereoscopic).

Developed for medical students and researchers and recently honored with
the 'Best in Class' Award (www.interactivemediaawards.com/winners/
certificate.asp?param=71903&cat=1) from Interactive Media Awards (IMA),
the 3-D interactive anatomy tools have already been purchased by several
schools through institutional subscriptions, which allow students and
researchers to access InteractElsevier individually and at their own pace.
Because plain text and atlases cannot accurately portray how
three-dimensional structures are organized and related to each other,
InteractElsevier provides much additional value.

"InteractElsevier's interactive 3-D anatomy gives students and
faculty more time and flexibility to teach and master anatomy, which
typically includes hundreds of terms and structures and interrelationships
between body functions. InteractElsevier is unique in its ability to strip
away overlying structures, or make them transparent, further adding to the
clarity that this tool adds to the complex structures of the body," said
Jonathan Teich, M.D., Elsevier Chief Medical Informatics Officer and an
associate professor at Harvard Medical School. "The launch of
InteractElsevier, along with many other innovative learning tools, reflects
Elsevier's commitment to use the latest technologies - gaming, virtual
reality, and the Web - to foster scientific and medical learning and
teaching."

Visually stimulating and the first truly interactive product
of its kind, InteractElsevier can provide advanced high quality guidance and
training to students on various educational and training levels, and can even
be used by medical professionals in need of a 'refresher.' InteractElsevier
also addresses several persistent problems at medical schools and the
teaching of anatomy: limited medical school time for teaching, lack of
faculty and an inadequate number of cadavers. Tools available on
InteractElsevier include:

    - Imaging - correlated imaging to interactive 3D models

    - Anatomy Builder - construct the body by region and by body system

    - Virtual Dissection - remove structures to understand complex
      relationships

    - Labeling - fully interactive, dynamic labels for structures

    - Netter Plates - compare the best loved Atlas to your 3D structure

    - Layers/Peeling - features like transparency, peel and hide enable
      understanding of spatial relationships

Interact Elsevier's Interactive 3-D anatomy software is
available in two looks: Netter texture and computer graphic realism. Netter's
3-D interactive anatomy is modeled from digitized paintings of Frank H.
Netter
, M.D., a physician, artist and medical illustrator who created 214,000
medical illustrations in his lifetime, 900 of which comprise Netter's Atlas
of Human Anatomy. InteractElsevier used Netter's art to form the surface of
3-D models and then augmented the software with more than 100 Netter plates,
which are correlated to the 3-D models.

Elsevier's 3-D Interactive Anatomy includes models with
computer-generated textures. Correlated within this version are more than 100
plates from the 40th edition of Grays's Anatomy, which celebrated its 150th
anniversary in 2008.

InteractElsevier's 3-D interactive anatomy tools feature an
intuitive, flexible interface, correlated CTs and MRIs, a searchable
terminology database, exploratory exercises, quizzes, and real-time
interactivity. Students and faculty can use the tools to create a body
through the assembly of bones, muscles, arteries and nerves and then approach
regions such as upper or lower limbs, or systems such as skeletal, muscular
or circulatory. By using interactive buttons, they can rotate the body or
peel, hide, label and make structures transparent.

Teachers and students can access InteractElsevier's 3-D
interactive anatomy tools in several formats, including online (web
interactive) and in full stereoscopic 3-D (virtual reality). Clinicians can
engage students and peers with stereoscopic 3-D in lectures, labs or at
conferences and exhibits, while faculty, students and clinicians can conduct
personal, self-directed explorations on anatomy via the Web.

For more information, please visit www.InteractElsevier.com.

About Elsevier

Elsevier is a world-leading publisher of scientific, technical
and medical information products and services. The company works in
partnership with the global science and health communities to publish more
than 2,000 journals, including The Lancet (www.thelancet.com) and Cell
(www.cell.com), and close to 20,000 book titles, including major
reference works from Mosby and Saunders. Elsevier's online solutions include
ScienceDirect (www.sciencedirect.com), Scopus (www.scopus.com),
Reaxys (www.reaxys.com), MD Consult (www.mdconsult.com) and
Nursing Consult (www.nursingconsult.com), which enhance the
productivity of science and health professionals, and the SciVal suite
(www.scival.com) and MEDai's Pinpoint Review (www.medai.com),
which help research and health care institutions deliver better outcomes more
cost-effectively.

A global business headquartered in Amsterdam, Elsevier
(www.elsevier.com) employs 7,000 people worldwide. The company is part
of Reed Elsevier Group PLC (www.reedelsevier.com), a world-leading
publisher and information provider, which is jointly owned by Reed Elsevier
PLC and Reed Elsevier NV. The ticker symbols are REN (Euronext Amsterdam),
REL (London Stock Exchange), RUK and ENL (New York Stock Exchange).

    Contact:

    Tom Reller
    Vice President, Global Corporate Relations
    +1-215-239-3508
    T.Reller@Elsevier.com

Contact: Tom Reller, Vice President, Global Corporate Relations, +1-215-239-3508, T.Reller at Elsevier.com

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