iTunes to be Forced to Drop Prices to Compete With TunesPro
By Comtex It - Internet Research, PRNEWednesday, November 18, 2009
NEW YORK, November 19 - Music is the voice of the soul, or so it is said. But the distribution of
our spiritual voice has become increasingly complex in recent years with the
growth of the online market. The medium that once relied on physical media
like Vinyl and CDs has crossed the border, beyond the need for a physical
storage device and into the digital era.
As dedicated music lovers continue to add to their collection of records
and CDs, the majority of people prefer to buy their music online. In any
discussion of music sales, iTunes (mmp3d0wnl0adz.tumblr.com/) is the
elephant in the room. Apple has created the premier music destination with
their digital music catalog and brand named iconic iPods.
While iTunes is unquestionably the industry's leader in terms of market
share, the site no longer offers the best value for money to the consumer.
Newer cheaper competitors are beginning to emerge that are basing their
business model on a more affordable and widely accessible price point.
An example of a new mp3 website gaining popularity is TunesPro.com
(tunespro.com/) who, just after launching, offers individual songs for
$0.19 while full albums are sold for as little as $2.00.
Meanwhile, the average song on iTunes (itunes.com) continues to
sell for $1.29, which up until now has been low enough to appeal to consumers
deterred by the high prices charged for full album CDs.
This newer type of business model being pursued by Apple's competitors is
heavily reliant on broadening the consumer base yet it remains to be seen if
it's a realistic concept. Contingent upon results, it is likely that we will
see an implosion reminiscent of the dot-com bust.
Ultimately the market will determine if the TunesPro
(www.tunespro.com) strategy is economically viable, however if more
digital song competition arrives charging a fraction of the current music
costs, iTunes will be forced to lower their prices accordingly.
One thing is for sure, if you've been on the fence about buying your
favorite musician's latest album then there has never been a better time to
get it cheaply.
Contact: Comtex IT - Internet Research 922 W. Beverly Dr. Beverly Hills, California 90210 Dr. Richard Jones - Chief Researcher, author of the above report Website: www.certifiedby.com Media Relations info@certifiedby.com Telephone: +1-818-475-2935
Contact: Comtex IT - Internet Research, 922 W. Beverly Dr., Beverly Hills, California 90210, Dr. Richard Jones - Chief Researcher, author of the above report, Media Relations info at certifiedby.com, Telephone: +1-818-475-2935
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