Lancôme Revelations - Awakening Talent Through the Arts With the Carla Bruni-Sarkozy FoundationBy Lancome Paris, PRNE
Wednesday, November 11, 2009
PARIS and LONDON, November 12 - Lancôme is delighted to announce its commitment as patron of
the Carla Bruni-Sarkozy Foundation.
Established in spring 2009, the Carla Bruni-Sarkozy Foundation
aims to encourage access to culture, education and knowledge in order to
fight exclusion and social inequality. Its programs will go to initiatives
for the most vulnerable in society, those disadvantaged by social and
economic background, by ethnic origin, or by mental and physical disability.
The Carla Bruni-Sarkozy Foundation comprises several programs
designed to promote the fight against illiteracy, access to arts and culture,
digital solidarity by diffusing free and qualitative artistic content, and
last but by no means least, access for students from even the most modest
backgrounds to major art schools.
Lancôme has chosen to pledge its support to this latter cause,
given its unfailing faith in the fundamental role education has to play in
the development of young talent. This commitment is perfectly in tune with
the brand's natural proximity to the realms of art and beauty, whilst staying
true to its vocation: to accompany every woman and man on their quest for
personal fulfilment and thereby reveal the richness of their individual
This program, given the name "Lancôme Revelations", has been
developed for students in their final year of French high school in
disadvantaged communities. For many of them, due to a lack of means,
information or due to self-censorship, studies in art seem unthinkable. The
program's mission is to introduce these students to the creative professions,
bring out their artistic abilities, reveal their true talent, and accompany
them as they pursue further studies. The goal: to open up new horizons.
The "Lancôme Revelations" program will support students throughout the school year by: - Enabling them to discover the diverse range of creative professions: architect, furniture designer, graphic designer, model maker, landscape painter, photographer, fashion designer...; - Helping them to identify the professions which most closely match their individual skills and aspirations; - Organising artistic master classes during which teachers will invite outside speakers to share their expertise; - Providing access to monthly themed outings linked to culture and the arts; - Offering personalised educational guidance: visiting art schools for example; - Helping to prepare students for entrance exams to the very best art schools.
In the program's first year, the support offered by Lancôme
will benefit around twenty high schools, all located in disadvantaged
communities and spread across the whole of France.
"In my opinion, Lancôme epitomises French beauty. This makes
the brand the perfect partner for a program designed to show young people in
difficulty that pursuing a career in the arts really is possible and that art
and culture offer a wealth of future possibilities and job opportunities in
exciting professions. It's all about equal opportunities, the same hope for
everyone, but more than that - personal development and fulfilment."
Mrs Carla Bruni-Sarkozy
"Since its creation, Lancôme has been THE brand for women - a
brand that represents the true essence of French beauty. Today, Lancôme is
extremely honoured to have been chosen by Mrs Carla Bruni-Sarkozy, the First
Lady of France, to help restore young people's confidence, enabling them to
envisage a fulfilling future in the arts. This commitment comes completely
naturally to Lancôme, a brand with the firm conviction that genuinely
sustainable growth cannot be achieved without societal responsibility."
Youcef Nabi, President Lancôme International
This press release and any attachments are intended solely for
journalists to be used in the preparation of editorial content. They are not
intended to be used as advertisement or sales promotion of our products. If
the reader of this message is not the intended recipient, you are hereby
notified that any unauthorised use, copying or dissemination is prohibited.
However, if you are the intended recipient and wish to use the content for
purposes other than editorial content, please notify the sender to obtain
prior written approval.
For further information or product samples, please contact the Lancôme Press Office: Carla Filmer, +44(0)208-762-4405, cfilmer at uk.loreal.com
Tags: France, Lancome Paris, Paris And London, United Kingdom