Light Reading China to Launch TelcoTV Asia ‘09 in Shanghai in October

SHANGHAI -

- Two-day expo and conference is jointly hosted by major Shanghai government ministries and features speakers from leading Chinese and Asia/Pac carriers as well as top analysts from Pyramid Research and Heavy Reading

TelcoTV Asia 2009 (www.telcotvasia.com), which extends Light Reading’s leading TelcoTV event brand for the first time into China, will be launched this October in Shanghai.

The event, jointly hosted by the Shanghai Municipal Administration of Culture, Radio, Film & Television (SCRFT) and the Shanghai Economy & Information Technology Commission (SHEITC), will be convened on October 13 and 14, 2009, at Hyatt on the Bund Shanghai Hotel. The event, to be produced by Light Reading China, consists of a two-day conference agenda and booth area for sponsors to showcase their products, with an estimated attendance of 350 Chinese and Asian service providers and industry executives.

“TelcoTV Asia will have all the unique benefits of Light Reading’s events such as TelcoTV in North America (Nov. 10 to 12 in Orlando, Fla.) including top-notch analyst presentations from Light Reading’s research arms, Pyramid Research and Heavy Reading, combined with leading service provider and industry speakers from China and the region,” says Arron Xu, Associate Director of Light Reading China, which is based in Shanghai. Among the leading organizations presenting at TelcoTV Asia are China Telecom, SARFT, CCTV International, Shanghai Media Group, France Telecom, Open IPTV Forum, NTT Lab, SK Telecom, Telstra, Oriental Cable Network, Ericsson, BNS Ltd., Accedo Broadband, and other video industry leaders.

“We are very excited to bring TelcoTV, the leading three-screen video event for service providers in North America, to the fast-growing China and the Asian market,” says Joseph Braue, Senior Vice President/Group Director for Light Reading, a division of TechWeb. “We’ve established Light Reading China under Arron’s leadership to bring our research-led integrated media model into China to drive events as well as online programs with the support of our parent company, United Business Media (UBM), which has extensive event and publishing operations in China.”

TelcoTV Asia 2009 will be covering all the digital TV sectors including IPTV, cable TV, mobile TV, and Internet TV, gathering executives from most of the important operators from the Asia/Pacific region. The following issues will be deeply analyzed:

– The maturation of broadband video in China — How Internet video is being combined with fixed-line and mobile video services — How telcos can leverage the huge mobile consumer base in China — How the cable industry video services are competing with the telcos — Differentiating IPTV from cable and DTT — Best practices for bringing Internet content to the TV For more information about the event, please contact: Arron Xu Associate Director, Light Reading China Email: axu@lightreading.com.cn Tel: +86-21-6278-7488#8501 Lucy Green Account Director, North America Email: green@lightreading.com Tel: +1-949-223-3630

About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the US$3 trillion worldwide communications market. Lightreading.com is the ultimate source for technology and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading’s research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces almost 20 targeted communications events including TelcoTV, Ethernet Expo New York and Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as focused one-day events tailored for cable, mobile, and wireline executives. Light Reading was acquired by United Business Media in August 2005, and operates as a unit of TechWeb.

About TechWeb

TechWeb (www.techweb.com/aboutus) the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events Interop, Web 2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than US$2.5 billion.

*13.3 million business decision-makers: based on number of monthly connections

About United Business Media Limited (www.unitedbusinessmedia.com)

United Business Media Limited (UBM) is a global media and marketing services company that informs markets and brings the world’s buyers and sellers together at events, online, in print, and with the information they need to do business successfully. UBM serves professional and commercial communities, from IT professionals to doctors, from journalists to jewelry dealers, from farmers to pharmacists around the world. UBM employs more than 6,500 people in more than 30 countries. UBM’s businesses operating in the US include CMPMedica, Commonwealth Business Media, Everything Channel, PR Newswire, RISI, TechInsights, TechWeb and Think Services. UBM is listed on the London Stock Exchange (UBM.L) and has a market capitalization of US$2.5 billion.

Source: Light Reading

Arron Xu, Associate Director, Light Reading China, axu at lightreading.com.cn, +86-21-6278-7488#8501, or Lucy Green, Account Director, North America, green at lightreading.com, +1-949-223-3630