Mahindra Group Taps StrawberryFrog for Global Cultural Movement Strategy

NEW YORK, May 6, 2010 - The Mahindra Group, a US$6.3 billion Indian multinational, announces
today that it has hired StrawberryFrog to develop a global Cultural Movement
brand strategy for the Indian multinational. The corporate strategy will be
used as a unifying umbrella master brand positioning, encapsulating all
Mahindra companies.

The Mahindra group of companies employs over a million people across the
globe and enjoys a leadership position in utility vehicles, information
technology, and tractors with a significant and growing presence in financial
services, tourism, infrastructure development, trade and logistics.

Credit Suisse recently named Mahindra as one of the "27 great brands of
tomorrow."

The Mahindra Group has charged StrawberryFrog with continuing the brand's
evolution into one of the most innovative and customer-focused corporations
in the market. The global corporate strategy will be developed via
StrawberryFrog's Cultural Movement marketing model.

"StrawberryFrog is helping us develop a Cultural Movement strategy,
innovative global brand and digital strategy, as well as activation," said
Anand Mahindra, Vice-Chairman, Managing Director, Mahindra Group.

"We are impressed with StrawberryFrog's global track record in
innovation, and excellence in strategy, technology, business, and creativity.
They have demonstrated for us strategic and creative ingenuity and we are
very satisfied with our collaboration."

Scott Goodson, founder and global chairman, StrawberryFrog, commented,
"The success of our work relies on a strong collaboration between Mahindra
and StrawberryFrog. Collaboration is at the foundation of all we do."

About the Mahindra Group

Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in
India and is now a US$6.3 billion Indian multinational. It employs over
1,000,000 people across the globe and enjoys a leadership position in utility
vehicles, tractors and information technology, with a significant and growing
presence in financial services, tourism, infrastructure development, trade
and logistics. The Mahindra Group today is an embodiment of global
excellence.

About StrawberryFrog

StrawberryFrog is the world's first Cultural Movement agency. As a
recognized pioneer and innovator in its field, StrawberryFrog provides global
clients with ideas that transform business. Cultural Movement, a mixture of
culture, insights, business savvy and innovation, enables clients to
effectively achieve growth goals in a fragmenting media universe. An
independent, award-winning firm, StrawberryFrog has offices in Amsterdam, New
York, and Sao Paulo. Official fan page:
www.facebook.com/strawberryfrog.

Courtney Kaczak, Powell Communications, +1-212-966-6341, ckaczak at powellny.com