Microsoft and MediaTek Partner to Drive Growth of Affordable, Multimedia-Rich Smartphones

By Mediatek Inc., PRNE
Monday, February 8, 2010

This partnership is expected to drive growth in emerging markets over next 12 months

HSINCHU, Taiwan, February 9 - Microsoft Corp. and MediaTek Inc., a leading fabless semiconductor
company for wireless communications and digital multimedia solutions, today
announced a strategic partnership to provide a multimedia-rich smart phone
solution primarily aimed at emerging markets. As a result of this deal,
consumers will be able to buy a wide range of feature-rich Windows phones
with the best cost-performance ratio in the market.

While smartphones have long been gaining traction in developed countries,
a number of analysts predict that the best years of growth are still to come
from emerging markets. With its long-standing cooperation with handset makers
and market experience, MediaTek expects this partnership with Microsoft to
drive smartphone penetration in the targeted markets.

Built on the Windows Phone 6 platform, these multimedia-rich smartphones
will have full touch capabilities and offer advanced communication features
including email and Internet access.

"There is a huge thirst for smartphones in emerging markets. For many
people, the phone rather than the PC is the main entry point to the Internet,
resulting in a high demand for rich communication devices. In order to meet
this demand, we have teamed up with MediaTek to facilitate the provision of
affordable smartphones," said Daren Mancini, General Manager for OEM Mobile,

"MediaTek is enabling handset manufacturers to optimize their product
offerings to address a larger audience with competitive pricing on our
smartphone solutions," said JiChang Hsu, Executive Vice President of
MediaTek. "Together with Microsoft and our partner network, we look forward
to providing wireless communication solutions that help people enjoy richer
mobile and multimedia lives. We believe our products and services will
continue to meet people's future needs for entertainment, communication, and

About MediaTek

MediaTek Inc. is a leading fabless semiconductor company for wireless
communications and digital multimedia solutions. The company is a market
leader and pioneer in cutting-edge SOC system solutions for wireless
communications, high-definition TV, optical storage, DVD and Blu-ray
products. Founded in 1997 and listed on Taiwan Stock Exchange under the code
"2454", MediaTek is headquartered in Taiwan and has sales and research
subsidiaries in Mainland China, Singapore, India, U.S., Japan, Korea, Denmark
and England. For more information, please visit MediaTek's website at .


     Sharon Lo
     Tel: +886-3-567-0766

Sharon Lo of MediaTek Inc., +886-3-567-0766, pr at

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