Mood Entertainment Expands its Reach in France
By Mood Media Corporation, PRNEThursday, June 9, 2011
PARIS, June 10, 2011 -
- Deal With DEM Multimedia Signifies Continuing Growth in Europe
More shoppers across France will be able to purchase games and music as
DEM Multimedia has signed a distribution agreement with Mood Entertainment, a
leading producer and distributor of specialty music and casual PC games. Mood
Entertainment's products are sold using interactive displays in retail stores
with high shopper traffic that allow customers to sample content prior to
purchase.
DEM Multimedia is a distributor that specializes in the distribution of
games, home entertainment, and consumer electronics. In 2010 the company
distributed millions of CDs and DVDs throughout the country, filling more
than 600 orders every business day to department stores, hypermarkets, and
specialized retailers across France.
'The retail industry in Europe is increasingly recognizing that consumers
purchase more, and more often, when they have the opportunity to sample
content at the point-of-purchase,' said Ken Cross. 'Our agreement with DEM
Multimedia increases the number of shoppers in France who can benefit from
our interactive displays.'
This deal will give Mood Entertainment access to 50% more hypermarkets in
France, including such household names as the Carrefour Market, Leclerc and
Intermarché (ITM).
'France is the largest market for Mood Entertainment after the United
States, and this partnership simply adds more velocity to our growth in the
country, and in Europe.' said Lorne Abony, CEO of Mood Media Corporation.
About Mood Entertainment
Mood Entertainment, formerly Somerset Entertainment, is leading producer
and distributor of specialty music and PC casual games selling more that 19
million CDs annually. Mood Entertainment's distribution network encompasses
more than 28,000 interactive displays in 18,500 high-traffic retail locations
in more than 20 countries. Music labels include diverse collections of
concept-based music compilations, and casual games include franchise titles
from major game developers including PopCap, BigFish, Encore and iWin. Titles
are sold using unique interactive displays that allow for sampling at the
point-of-sale.
Mood Entertainment is a division of Mood Media Corporation. For more
information on Mood Entertainment visit www.somersetent.com
About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM), named Canada's fastest
growing company by PROFIT Magazine is a leading in-store media specialist
that uses a mix of music, visual and scent media to help its clients
communicate with consumers with a view to driving incremental sales at the
point-of-purchase.
Operating through its two principal divisions, In-Store Media and Retail
Point-of-Purchase, Mood Media Corporation works with over 470,000 commercial
locations in over 40 countries throughout North America, Europe, Asia and
Australia.
Through its subsidiaries Mood Media, Muzak, and Mood Entertainment, Mood
Media Corporation's products and services reach 150 million people every day
in a broad client base including more than 850 U.S. and international brands
in diverse market sectors that include: retail, from fashion to financial
services; hospitality, from hotels to health spas; and food retail, including
restaurants, bars, quick-serve and fast casual dining.
For further information:
For more information on Mood Media Corporation visit
www.moodmedia.com or contact:
Jeremy Jacobs Fleishman Hillard Inc. (New York) +1-212-453-2498 jeremy.jacobs@fleishman.com Alan O'Sullivan Fleishman-Hillard (London) +44(0)20-7395-7017 alan.osullivan@fleishmaneurope.com
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