NAVTEQ Selected as Tier One Supplier to Dubai Based Emitac Mobile Solutions

Navigation Solution to be Pre-bundled on BlackBerry Handheld Devices in the Middle East

DUBAI, UAE, May 19, 2010 - NAVTEQ , the leading global provider of maps, traffic and location data
enabling navigation, location-based services and mobile advertising around
the world, has been confirmed as a tier one supplier to the Dubai-based
Emitac Mobile Solutions (EMS) for its Middle East operation. A strategic
channel partner of Research in Motion, EMS is the largest distributor of
BlackBerry devices in the Middle East and Africa, working in 33 countries in
the region.

As a tier one supplier, NAVTEQ is providing a navigation package to EMS
which includes an Appello's online mobile navigation solution Wisepilot (TM
off board navigation solution) as well as NAVTEQ(R) maps and other content.
EMS is planning to pre-bundle the application on all BlackBerry devices with
approximately one million expected to be shipped in the Middle East this
year.

"Emitac Mobile Solutions is proud to work with NAVTEQ in increasing the
value for BlackBerry smartphones in the Middle East. Adding NAVTEQ maps with
the Appello application complements the BlackBerry solution perfectly. Our
relationship with NAVTEQ is an example of our commitment to provide more
value to its carrier customers and large network of partners," says Mr. Babar
Khan, CEO of Emitac Mobile Solutions.

EMS currently offers BlackBerry end-to-end services to 40 operators in
the region complete with a Virtual Preload agreement which allows additional
over-the-air applications to be activated by the consumer. The actual
application is installed once the user has accepted the License Agreement and
pressed the "Download" button.

Given its broad experience in developing marketing programs which help
promote navigation, NAVTEQ is in a unique position to support EMS in the
wireless arena. "We felt we could leverage our local presence and demonstrate
proactive support by leveraging our marketing program experience to help EMS
position the benefits of this navigation solution to both operators and the
retail channel," explained Yiannis Moissidis, NAVTEQ vice president, MEA
sales. "The chance to reach out to a huge range of mobile operators through
our relationship with EMS is a very exciting proposition."

The navigation bundle will include maps of Bahrain, Egypt, Jordan,
Kuwait, Lebanon, Oman, Qatar, Saudi Arabia & UAE and consumers will be able
to buy further worldwide coverage as required.

About NAVTEQ

NAVTEQ is the leading global provider of maps, traffic and location data
(digital location content) enabling navigation, location-based services and
mobile advertising around the world. NAVTEQ supplies comprehensive digital
location content to power automotive navigation systems, portable and
wireless devices, Internet-based mapping applications and government and
business solutions. The Chicago-based company was founded in 1985 and has
approximately 4600 employees located in 203 offices in 45 countries.

NAVTEQ is a trademark in the U.S. and other countries. All rights
reserved.

About Emitac Mobile Solutions (EMS)

Emitac Mobile Solutions is a Dubai based solutions and service provider
and a RIM strategic channel partner, focused on the delivery, implementation
and support of the BlackBerry solution. Delivered by an experienced team of
mobile professionals, EMS provides mobile operators with sales, marketing,
distribution, solution implementation and technical support services for the
BlackBerry wireless platform from Research In Motion (RIM). EMS provides
organizations using this platform with the ability to rapidly create, deploy
and manage robust client-server wireless applications, reducing an
organization's total cost of ownership and significantly increases the value
of its mobile technology investment. EMS is the region's first Mobile Virtual
Solutions Provider (MVSP) with services delivered through partnerships with
mobile operators in the Gulf, North Africa and Eastern Europe. For more
information, visit www.emsmobile.ae

    Editorial Contacts:

    Claire Backhurst
    NAVTEQ
    Tel: +44(0)7891-140-178
    e-M: claire.backhurst @navteq.com

    Sue Mather
    Stanhope Communications
    Tel: +44(0)1342-833313
    e-M: suemather@stanhopepr.co.uk

Editorial Contacts: Claire Backhurst, NAVTEQ, Tel: +44(0)7891-140-178, e-M: claire.backhurst at navteq.com; Sue Mather, Stanhope Communications, Tel: +44(0)1342-833313, e-M: suemather at stanhopepr.co.uk