New Line of Neonatal Blood Pressure Supplies Demonstrates Philips' Commitment to Patient Safety

ANDOVER, Massachusetts, October 13, 2010 - Today Royal Philips Electronics (NYSE: PHG, AEX: PHI) launched its newest
line of neonatal blood pressure solutions. As the global leader in neonatal
monitoring, Philips designed the new line of neonatal cuffs, air hoses, and
upgrade kits specifically to prevent tragic misconnection errors that can
cause harm to the most vulnerable of patients. Available globally, the
solutions are compliant with neonatal connection regulations that became
effective in the European Union in December 2009.

The new tubing and catheter standards are part of a larger global focus
on patient safety. According to the World Health Organization (WHO), medical
errors affect one in every 10 patients around the world. While the exact
number of preventable medical errors is unknown, these mistakes result in
many avoidable deaths and additional healthcare costs.

In order to improve patient safety, the WHO identified "nine effective
solutions" that healthcare providers must implement in order to reduce such
errors. Avoiding catheter and tubing misconnections is number seven on that
list which also includes surgery on the wrong body part and foreign objects
left in a patient after surgery.

"Opportunities for misconnection errors between medical devices must be
eliminated to ensure patient safety," said David Russell, vice president and
general manager, Perinatal Care, for Philips Healthcare. "This innovative
neonatal blood pressure solution, which replaces the standard, tapered
male-female Luer connectors currently in use, is designed to be incompatible
with other medical devices, such as feeding tubes, catheters, IV tubing, and
needleless IV ports, thereby preventing misconnections that can cause patient
harm."

In addition to being color-coded and graphically labeled, the full line
of hoses and neonatal cuffs are available in sizes one through five, ensuring
a comfortable fit for the entire neonatal/infant patient population.
Intuitive and easy-to-use, the solutions empower clinicians to deliver the
highest standard of care.

Upgrade kits are also available allowing Philips customers to easily
extend the life of existing equipment while still meeting newly introduced
safety requirements.

For more information please visit www.philips.com/neonatalcuffs

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a
diversified health and well-being company, focused on improving people's
lives through timely innovations. As a world leader in healthcare, lifestyle
and lighting, Philips integrates technologies and design into people-centric
solutions, based on fundamental customer insights and the brand promise of
"sense and simplicity". Headquartered in the Netherlands, Philips employs
approximately 116,000 employees in more than 60 countries worldwide. With
sales of EUR 23 billion in 2009, the company is a market leader in cardiac
care, acute care and home healthcare, energy efficient lighting solutions and
new lighting applications, as well as lifestyle products for personal
well-being and pleasure with strong leadership positions in flat TV, male
shaving and grooming, portable entertainment and oral healthcare. News from
Philips is located at www.philips.com/newscenter.

Steve Kelly, +1-425-487-7479, steve.kelly at philips.com, or Ian Race, +1-978-659-4624, ian.race at philips.com, both of Philips Healthcare