Property Search Gets Customised and Social With Rightmove's 'Draw-a-Search'By Rightmove Group Ltd, PRNE
Thursday, August 5, 2010
LONDON, August 6, 2010 - Rightmove, the UK's number one property website, has introduced an
innovative new search tool to its website that looks set to change the way
home-hunters can look for property.
Draw-a-Search allows people to sketch out their own search shape on a
Google Map and perform property searches on that specific area. The tool
works by connecting a series of points together to form a shape covering the
exact area that the home-hunter would like to search in. These shapes can
then be saved to receive property alerts when relevant homes in that area
become available, and even be shared with others on Facebook and Twitter.
Miles Shipside, commercial director of Rightmove, comments: "Home-hunters
often have a very specific search area in mind that does not neatly fit in a
post code area or a radius of a town. Using Draw-a-Search they can now
specifically define that area to fully customise and fine-tune their property
(www.rightmove.co.uk/) search process."
Draw-a-Search is already proving popular with over1/2 million search
shapes executed on site within the first fortnight of its release. Various
applications of the tool are being seen, from smaller scale searches such as
school catchment areas to larger expanses of the countryside and groups of
Shipside adds: "With Draw-a-Search we've been able to make the
home-hunting process more engaging and fun for our users. People are drawing
out the areas they'd like to move to on Rightmove and then uploading the
shapes to social media sites like Facebook and Twitter to discuss with their
friends and family."
To try out Draw-a-Search please visit the following link including a full
video tutorial … www.rightmove.co.uk/draw-a-search.html
Tom McGuigan, Rightmove Press Office, firstname.lastname@example.org,
Tom McGuigan, Rightmove Press Office, press at rightmove.co.uk, +44(0)207-087-0700
Tags: August 6, Facebook, London, Rightmove Group Ltd, Twitter, United Kingdom