Simon Fuller on American Idol's "Incredible Decade"

LONDON, January 11, 2011 - Simon Fuller, the man behind the Idol franchise, celebrates his
creation's 10th American anniversary. American Idol, the very representation
of the Idol success story, has enjoyed a stream of accomplishments; from its
staggering viewing figures to it being the birthplace of many popular
artists. Commenting on his franchise's achievements Simon Fuller notes,

"I just can't believe we are celebrating our 10th season. It has been an
incredible decade and the success we have enjoyed has eclipsed all of our
wildest dreams. This anniversary season is all set to be the most enjoyable
of all, we have had the most successful auditions in our history and are
spoilt for choice with great talent. Our two new judges Jennifer and Steven,
two enormous stars in their own right are going to have an incredible time
judging this amazing crop of talented people on their debut season. With
plenty of other positive changes coming, there is a renewed energy and
enthusiasm in Idol world."

Simon Fuller is one of the most dynamic and influential people in the
entertainment business. Creator of the TV shows that define our generation
and sculpt the future of our entertainment industry, Simon Fuller's XIX
Entertainment (www.xixentertainment.com/) has made him the most
successful British manager of all time. With figures in the media,
music and sport spheres and with big names like
The Spice Girls, David Beckham, Andy Murray and Cathy Dennis in his arsenal,
it's no wonder iTunes have hailed Simon Fuller as the king of the digital
revolution.

Fuller is a man whose reputation precedes him. Creator of the world
famous Idol franchise, which has over 100 versions worldwide and is
considered by many to be the basis of our current and future pop culture, he
is also the co-creator and executive producer of the Fox TV reality show, So
you think you can dance, as well as successfully introducing Little Britain
to the United States. In 2010 Simon Fuller was announced as Executive
Producer of Bel Ami, a new movie starring Robert Pattinson, Uma Thurman,
Christina Ricci and Kristen Scott Thomas, which is set for release this year.

Fuller looks forward to another year of Idol success and tonight attends
the celebrated Fox Teen Choice Awards 2011.

XIX Entertainment, +44-207-801-1919, info at xixentertainment.com