The Greatest Discovery One Can Make is That Nothing is Impossible - Help Save the Life of Lavi

HADERA, Israel, January 27 - Yulia and Gili Ben-Moshe, who live in a small town in Israel, were
confronted with every parent's nightmare: their third child, Lavi then three
months old, was diagnosed with Canavan Disease.

(Photo:
www.newscom.com/cgi-bin/prnh/20100127/374146 )

To save his life, they have launched an online campaign in social media,
on: Lavi's website www.give2lavi.org, Twitter
(twitter.com/savelife), Facebook (www.facebook.com/Give2Lavi)
and SlideShare (www.slideshare.net/savelife).

It is important to remember that children with Canavan disease first lose
their sense of sight, then their hearing and their motor functions. Usually,
before age 4, the disease kills off their brain cells and the children die.

Short time after Lavi's diagnosis, his parent went online and found Dr.
Paola Leone, the leading American expert on Canavan disease who manages the
Cell and Gene Therapy Center (CGTC) at the UMDNJ-Robert Wood Johnson Medical
School, which develops innovative treatments for Canavan patients.

Today, at 20 months, Lavi is considered a medical miracle. He is
progressing neurologically - he can see and hear - defying previous dire
diagnoses. But unfortunately the existing drugs alone will not slow down the
progression of the disease.

Lavi's only real hope to defeat this disease is by undergoing an
innovative brain surgery, transplanting stem cells into his brain. This is a
real opportunity for a radical scientific breakthrough in a conservative
financial climate. Such a breakthrough would spur interest in the development
of new treatments for Tay Sachs, Rett Syndrome, Multiple Sclerosis,
Parkinson's disease, Alzheimer's Disease, etc.

Dr. Leone is conducting basic scientific stem cell research that holds
hope for Canavan patients. Since the disease kills off brain cells, Dr. Leone
believes that implanting stem cells into the brains of children with Canavan
would result in the proliferation of functional brain cells. She is now
testing her theory in the laboratory, and thinks clinical testing will start
as soon as she scientifically proves the efficacy and safety of the stem cell
treatment. The clinical protocol to use stems cells to treat Canavan patients
should be approved within 24 months by the Food and Drug Administration
(FDA).

The only barrier between Lavi and this surgery is a budget of USD1.5
Million.

The family with their resources and the open heart of the Israeli people,
managed to raise USD 500,000 for Lavi's medical treatments, as well as
USD200,000 for the research. The challenge, to close the gap, is to raise a
further USD 1,300,000.

As we are facing a critical time in Lavi's life, there is no other choice
but to approach the generous philanthropists of the world to ask for support.

The family partnered with an Israeli start-up, called give2gether, which
developed an innovative platform for micro-philanthropy. They built a website
which chronicles Lavi's life journey, and enables grass roots fundraising.

The site URL is www.give2lavi.org. Yulia and Gili assure that all
the money raised will to fund the research. They hope that each donor will
tell Lavi's story to at least 10 friends, and this way, even with small
donations they will be able to raise the necessary funds to save their child.

The campaign is supported by social media activity on Twitter
(twitter.com/savelife), Facebook (www.facebook.com/Give2Lavi),
SlideShare (www.slideshare.net/savelife) and other social media
websites, currently followed by over 15 thousand people. The family hopes to
attract thousands of people from around the world, in a great initiative
during January and February, where people will be asked to donate their
birthday gifts and Valentine's Day presents to help save this inspiring
child.

"It's a very hard for my wife and me to face this ordeal," says Gili Ben
Moshe, "but Lavi came into this world with a purpose. We believe it's our
privilege to fight for Lavi's life and for the lives of other children who
have this lethal disease."

For more information visit: www.give2lavi.org

Lavi's father, Gili will be raising funds around the world in the coming
five weeks: New York from Jan 31 until Feb 3, Sydney, Australia - 5th until
Feb 10, from Feb 10 to 17 in Melbourne, 17 to 24 in Oakland and 24 to Mar 1
Melbourne.

    Contact: Gili & Yulia Ben Moshe
    US Mobile +1-6099692240
    Email: gili@mayacc.com
    www.give2lavi.org

Photo:
www.newscom.com/cgi-bin/prnh/20100127/374146

Contact: Gili & Yulia Ben Moshe, US Mobile +1-6099692240, Email: gili at mayacc.com