Cable&Wireless Worldwide Extends Presence in Middle East

DUBAI, UAE, August 2, 2010 - Cable&Wireless Worldwide today announced the opening of its new regional
headquarters in Dubai Internet City (DIC) to better serve its growing
customer base in the Middle East and Africa. Following a three year presence
in the region, the new office is further evidence of Cable&Wireless
Worldwide's continuing success in, and commitment to, the region.

The announcement follows the company's deployment of an extensive
telecommunications network (MPLS) across the Middle East in 2008. This
included Points of Presences (PoPs) in Dubai, Abu Dhabi and Bahrain,
connecting customers based in the United Arab Emirates back into the MPLS
network. Since this deployment, Cable&Wireless Worldwide has been providing
connectivity to global enterprise customers including HSBC.

Through its next-generation network C&W Worldwide is able to
provide improved services and support to meet the needs of its enterprise
customers moving operations to the booming Middle East market. The services
will also enable C&W Worldwide's customers to route increased levels of data
traffic in the EMEA region, where internet usage is expected to grow
substantially.

Jim Marsh, Chief Executive Officer, C&W Worldwide, comments:
"This investment further strengthens our commitment and ability to serve our
enterprise customers on a global scale. We are committed to providing the
best levels of service and strive to meet the needs of our customers in
growing markets, such as the Middle East and Africa. We understand this
market and can provide local customers with relevant SLAs in a manner very
different to those seen elsewhere in the world."

C&W Worldwide has strong partnerships in the region with
leading local telecommunications companies and, as such, the company is able
to connect customers to their other facilities around the world with
seamless, consistent services. C&W Worldwide's global network provides
multinational companies operating in the Middle East region with access to an
advanced portfolio of Internet Protocol (IP) based managed communications
services including hosting, security and worldwide connectivity.

Ghassan Latif has been appointed to lead C&W Worldwide's
efforts in the region.

Home to many Fortune 500 companies as well as more than 1,000
specialised industry leaders from diverse segments of the information and
communication technology sectors, Dubai Internet City has emerged as one of
the largest ICT clusters in the world, providing the backbone to the industry
while catering to the region's increasing focus as a knowledge-economy.

About Cable&Wireless Worldwide

Cable&Wireless Worldwide (LSE: CW.) aims to be the first-choice provider
of mission critical communications. The Company is one of the world's leading
critical communication providers delivering a range of high-quality managed
voice, data and IP-based services and applications to large corporates,
multinational companies, governments, carrier customers and resellers across
the UK, Asia Pacific, India, Middle East & Africa, Continental Europe and
North America.

In the UK, Cable&Wireless Worldwide owns the country's largest fibre
network dedicated to business users of telecoms reaching 20,500km in length,
and providing ubiquitous UK access through a combination of fibre, digital,
microwave, radio and leased circuits. The network has presence in more than
400 towns and cities in the UK, with 802 unbundled exchanges covering 55% of
the population.

On an international scale, Cable&Wireless Worldwide's global
next-generation network (NGN) stretches to more than 500,000km, including
interests in 69 global cable systems, and provides connectivity to 153
countries. The Company's Multi-Service Platform, an IP-based next-generation
platform that operates across the NGN, offers a single environment on which
voice and data applications can be converged to drive business efficiencies.
The network is uniquely designed with inbuilt resilience and the capability
to re-route traffic across diverse paths in the event of failure of one or
more paths, particularly at the international level.

With more than 6,300 colleagues globally, Cable&Wireless Worldwide is
committed to delivering exceptional customer service and developing long term
partnerships with its customers.

To find out more, please visit www.cw.com

    CABLE&WIRELESS WORLDWIDE

    Liv Nixon
    Senior PR Executive
    +44(0)7822-804-975

    Cable&Wireless Worldwide Press Office
    +44(0)1344-818-888

CABLE&WIRELESS WORLDWIDE: Liv Nixon, Senior PR Executive, +44(0)7822-804-975; Cable&Wireless Worldwide Press Office, +44(0)1344-818-888