Chiquita's 365 Days of Sustainability
By Chiquita Brands International Inc., PRNEWednesday, April 21, 2010
CINCINNATI, April 22, 2010 - As the world celebrates Earth Day, Chiquita Brands International (NYSE:
CQB) reflects on global sustainability initiatives the company has
championed, raising industry standards.
"Chiquita is a passionate, global corporate citizen and we take that
responsibility to heart," said Fernando Aguirre, chairman and chief executive
officer. "Through collaboration, energy and imagination Chiquita strives to
turn each challenge we face into an opportunity to invest in a sustainable
future - both for our company and for the environment. We continue to make
green initiatives a priority, and challenge others to do the same because
we're all shareholders in the well being of our planet."
Yellow is green on Chiquita's banana farms
Chiquita understands the value of a fresh set of eyes, because there is
always room to improve. That was the idea in 1992 when Chiquita engaged in a
sustainability relationship with the independent, third-party Rainforest
Alliance (www.rainforest-alliance.org) and the Sustainable Agriculture
Network.
Strict guidelines define the comprehensive farm certification process. As
a result of certification Chiquita:
- Invested US$20 million to improve facilities and infrastructures - Planted approximately 1 million trees and bushes - Adopted integrated crop management practices minimizing agrichemical use - Installed solid waste filters in all packing stations to minimize organic material contamination of water - Recycled 3,000 tons of plastic annually - Protected forests and prohibited hunting on farms
To date, Chiquita stands alone as the only banana producer to achieve 100
percent certification of its company-owned farms, as well as nearly 100
percent of its total pineapple supply. To view the Rainforest Alliance case
study on Chiquita, visit
www.rainforest-alliance.org/profiles.cfm?id=agriculture.
A rainforest replanted
More than 100 hectares of natural terrain and indigenous animals are
protected in Costa Rica. In 2004, Chiquita embarked on a journey, making land
available to create a nature preserve in conjunction with Swiss retailer
Migros and GTZ, the German government's development corporation, resulting in
the Chiquita Nature & Community Project (www.nogalproject.ch) in Nogal.
The environmental mission is simple: conserve biodiversity and promote
environmental education. Chiquita's impact goes beyond the sensitive
biological corridors and protected areas; the company also assists people who
call this land home to identify additional sources of income.
In March, Chiquita announced an expanded partnership to further
strengthen sustainability and protect biodiversity in the San San Pond Sak
reserve (www.tropenprojekt-panama.de/index.php?lang=en), situated
close to Chiquita's banana farms in Panama and Costa Rica. To read more
details about the joint effort between Chiquita, German retailer REWE, GTZ
and Costa Rican banana industry body CORBANA, visit
phx.corporate-ir.net/phoenix.zhtml?c=119836&p=irol-newsArticle&ID=1399597&highlight.
Carbon footprint - forward-thinking steps
Chiquita learned early on the importance of partnering with the best to
make sure the company is always working to be better. That's why Chiquita and
The Massachusetts Institute of Technology (MIT) (
ctl.mit.edu/news/carbon_and_energy_efficient_supply_chains) are
conducting the most comprehensive carbon footprint assessment ever carried
out on bananas in North America, Latin America and Europe with the goal of
taking steps to reduce carbon emissions as bananas move from farm to table,
and empower consumers with the information.
Chiquita stepped forward when the U.S. Environmental Protection Agency
opened the door to participate in the SmartWay Green Transportation Program
(www.epa.gov/smartway/index.htm). Since joining the program in 2007,
Chiquita has realized a 16 percent improvement in emissions control within
its banana transportation network - the equivalent to removing 110,000 cars
from U.S. roads per year.
Chiquita is piloting ways to reduce daily water usage on selected banana
farms, with the hope to set new standards that can be replicated on a larger
scale. In 2008, the water recycling and purification systems became
operational in 14 packing stations in Panama, Costa Rica and Guatemala. Early
results are encouraging: The systems are capable of reducing water usage in
each packing station by more than 8 million gallons annually. In addition,
through the company's recycling efforts and lower use of plastic in packaging
for Chiquita and Fresh Express products, plastic usage has been reduced by
1.9 million pounds.
Sign up to become a "Chiquita Banana" fan on Facebook (
www.facebook.com/home.php?#!/pages/Chiquita-Banana/158665807857?ref=ts)
and follow us on Twitter (twitter.com/ChiquitaChatter). To see other
good news you might have missed, visit our online newsroom (
phx.corporate-ir.net/phoenix.zhtml?c=119836&p=irol-news&nyo=0), or
check out www.chiquita.com.
About Chiquita Brands International, Inc.
Chiquita Brands International, Inc. (NYSE: CQB) is a leading
international marketer and distributor of high-quality fresh and value-added
food products - from energy-rich bananas and other fruits to nutritious
blends of convenient green salads. The company markets its healthy, fresh
products under the Chiquita(R) and Fresh Express(R) premium brands and other
related trademarks. With annual revenues of US$3.5 billion, Chiquita employs
approximately 21,000 people and has operations in nearly 80 countries
worldwide. For more information, please visit our corporate Web site at
www.chiquitabrands.com.
Ed Loyd, +1-513-784-8935, eloyd at chiquita.com
Tags: April 22, belgium, Chiquita Brands International Inc., Cincinnati, Facebook, Germany, Ohio, United Kingdom