David Moreira Appointed Vice President of Marketing, Menicon America

NAGOYA, Japan, July 20, 2010 - -Menicon focusing on expanding its presence in the custom contact lens
market-

Menicon Co., Ltd. announced on July 20 the appointment of David Moreira
as Vice President of Marketing for Menicon America Inc. Moreira will report
to Jonathan Jacobson, President of Menicon America.

Moreira joins Menicon with over 20 years' experience in the contact lens
and ophthalmic industry, having worked in a variety of positions with several
leading companies, including Bausch & Lomb, Paragon Vision Sciences and
Advanced Vision Research. During this time, Moreira played a key leadership
role in launching new products, building worldwide brand awareness and
generating sales and share growth through laboratory and retail distribution
networks. For the last four years, Moreira has led North American sales and
marketing efforts for the Dutch Ophthalmic Research Center, a leading
innovator of premium ophthalmic micro-surgical instruments, equipment and
surgical liquids.

Moreira has strong global expertise in strategic product marketing, sales
management and directing distributor efforts. He has also demonstrated
outstanding skills in brand management, medical marketing communications and
orchestrating the successful introduction of new products worldwide.

Moreira will be based in the U.S. while being responsible for Menicon
America's marketing efforts including the recently acquired Lagado
Corporation business.

"I am extremely delighted to be joining the Menicon team," said Moreira.
"The recent acquisition of Lagado makes this is a very exciting time to join
Menicon, a growing and innovative industry leader. The Lagado business opens
new doors for Menicon and I look forward to working with the team to combine
our strengths in order to better serve the needs of the custom lab channel
and specialty contact lens fitter community."

Jacobson, Menicon Co.'s General Manager, Global Business Strategies &
Operations, commented: "We are very happy to welcome Moreira on board.
Moreira's experience in the custom contact lens materials and related lens
care market will play a critical role in expanding our business in the
Americas and worldwide. We look forward to his contributions."

About Menicon:

Menicon Co. (www.menicon.com), founded by Kyoichi Tanaka in 1951,
is Japan's first and largest contact lens manufacturer, and now is
represented in over 30 countries. Menicon is a manufacturer dedicated to all
areas of soft and GP contact lens-related businesses including material
development, lens designing, and manufacturing of contact lenses and care
solutions. Menicon is a world leader in the development of hyper-Dk GP
(Menicon Z) and soft contact lenses (Menicon PremiO).

    Contact:
    Toshio Matsushima
    Global Strategies & Operations
    Menicon Co., Ltd.
    Phone: +81-52-937-5021
    Fax: +81-52-935-1121
    E-mail: matsushima@menicon-net.co.jp
    URL: www.menicon.com

Toshio Matsushima, Global Strategies & Operations, Menicon Co., Ltd., +81-52-937-5021, Fax: +81-52-935-1121, matsushima at menicon-net.co.jp