GSMA Announces Winners of Asia Mobile Awards 2009

Winners of GSMA's Mobile Innovation Grand Prix - Asia Tournament Also Announced in Hong Kong

HONG KONG, November 18 - The GSMA, which represents the interests of the worldwide communications
industry, today announced the winners of the Asia Mobile Awards 2009, as well
as the winners of the Mobile Innovation Grand Prix - Asia Tournament, which
was contested this week at the Mobile Asia Congress in Hong Kong, China. The
awards, hosted by TV presenter Janis Chan, were announced last night at the
Mobile Asia Congress Networking Party and Awards Celebration at Hong Kong's
famed Happy Valley Racecourse.

The Asia Mobile Awards were created by the GSMA as a platform to showcase
leadership and diversity for mobile content, products and services across
Asia. Judged by a panel of independent analysts, journalists and industry
experts, this year's Awards attracted more than 100 entries from operators,
vendors and the broad value chain from across the mobile industry that
provide products and services that are commercially available in at least one
Asian market. For the first time, this year's winners will also be short
listed for the Global Mobile Awards, which take place next year at the GSMA's
Mobile World Congress in Barcelona.

"We are delighted with the number of high quality entries we received for
this year's Asian Mobile Awards and Mobile Innovation Grand Prix - Asia
Tournament," said Rob Conway, CEO and Member of the Board for the GSMA.
"These awards reflect the strong growth of mobile communications in Asia - in
the last year alone mobile connections in the region have risen by 370
million, and this growth is driven by innovative new services, applications
and ever richer mobile content. These awards recognise the leaders, pioneers
and innovators that are making this happen. Our congratulations to the
winners, and our thanks to all those who participated."

    The winners of the Asia Mobile Awards 2009 are:

    Best Mobile Game
    - Gameloft for 'Hero of Sparta'

    Best Mobile Music Service
    - Singapore Telecom Mobile for 'SingTel AMPed'

    Best Mobile TV or Video Service
    - Telegent Systems for 'Telegent Free-to-Air Mobile TV - TLG1120 Mobile
      TV Receiver'

    Best Mobile Advertising or Marketing
    - Smart Communications and Unilever - AXE for 'AXE on Phone'

    Best Mobile Enterprise Application Product or Service
    - Orascom Telecom Bangladesh for 'Banglalink Jigyasha'

    Best Mobile Internet Service
    - Geodesic for 'Mundu IM'

    Best Mobile Money Service
    - Smart Communications for 'Smart Money's expanded mobile-based security
      feature for online purchases'

    Mobile Money for the Unbanked Award
    - Smart Communications for 'Smart Islands Activation Program (IAP)'

    The Green Mobile Award
    - Grameenphone and Huawei for 'Building a Greener Mobile Network'

    Best Mobile Broadband Handset/Device
    - Nokia for N97 Mini

More information about the GSMA's Asia Mobile Awards can be found at:
www.asiamobileawards.com

Mobile Innovation Grand Prix - APAC Tournament
The Mobile Innovation Grand Prix competition was created by the GSMA with the
primary goal of showcasing promising entrepreneurs from small and
medium-sized companies bringing innovative new products and services to
market. During the APAC Tournament, presentations from five finalists were
reviewed by a judging panel comprised of senior executives from mobile
operators and venture capital firms. Two overall winners were announced last
night at the Mobile Asia Congress Networking Party and Awards Celebration and
have won a trip to compete for the Mobile Innovation Grand Prix title, part
of the GSMA's Global Mobile Awards, at the Mobile World Congress in Barcelona
in February 2010.

The winners of the Mobile Innovation Grand Prix - APAC Tournament are:

    - Altobridge, Ireland
    - Sentry Wireless, Ireland

The Platinum sponsor of the Mobile Innovation Grand Prix competition is
the Generalitat de Catalunya. For more information on the GSMA's Mobile
Innovation Grand Prix competition and Mobile Innovation programme, please
visit: www.mobileinnovation.org.

About the GSMA

The GSMA represents the interests of the worldwide mobile communications
industry. Spanning 219 countries, the GSMA unites nearly 800 of the world's
mobile operators, as well as more than 200 companies in the broader mobile
ecosystem, including handset makers, software companies, equipment providers,
Internet companies, and media and entertainment organisations. The GSMA is
focused on innovating, incubating and creating new opportunities for its
membership, all with the end goal of driving the growth of the mobile
communications industry.

For more information, please visit Mobile World Live, the new online
portal for the mobile communications industry, at
www.mobileworldlive.com or the GSMA corporate website at
www.gsmworld.com.

Press contacts: Richard Fogg: +44-7887-845-236; Daniel Lowther: +44-7747-636-687, press at gsm.org