Intertainment Media Secures $5.0 Million CDN Equity Commitment

TORONTO and NEW YORK, July 15, 2010 - Intertainment Media Inc. (TSXV:INT) ("Intertainment"), a leading
provider of private label social media and engagement technologies, is
pleased to announce that it has entered into an agreement with GEM Global
Yield Fund Limited ("GEM") for a $5.0 million CDN equity line of credit.
Funds raised through this facility will be used for the enhancement of
existing and development of new product lines and general working capital
purposes.

The Company will control the timing and maximum amount of any draw
downs under this facility, and has the right, not the obligation, to draw
down on available funds. The Company has the option within the terms of the
agreement, to draw down funds in tranches by requiring GEM to subscribe for
the Company's common shares at a 10 percent discount to the average closing
price of the Company's common shares over a 15 day trading period following
the draw down notice date. GEM will hold freely trading shares of the
Company through a share lending facility provided by current shareholders.
As part of the equity credit line transaction, the Company has agreed to
issue 7.5 million warrants to GEM in conjunction with the first draw down
tranche. The warrants will be exercisable for a period of three years from
the closing notice date at an exercise price of $0.20 CDN per share.

"Investment decisions by GEM are based, in large part, on funding
sustainable growth companies over the long term. GEM recognized the long
term value of Intertainment's highly developed suite of social media and
engagement technologies as well as our brand client and industry
relationships including Intertainment's Global Agency partnership with
Microsoft Corp.," said David Lucatch, CEO of Intertainment Media Inc.

About Intertainment Media inc.: www.intertainmentmedia.com

Connecting people with brands, Intertainment Media Inc. is a Rich Media
Applications leader, focused on delivering leading edge technology and
marketing solutions enabling clients to power enhanced branding, loyalty
initiatives and consumer engagement. Selected as a Microsoft Global Agency
Initiative partner, Intertainment has joined an elite group of interactive
agencies worldwide that Microsoft recommends to its Partners and Customers.

Intertainment Media owns a number of key properties including Ad Taffy,
itiBiti and Magnum Fine Commercial Printing Limited.

Headquartered in Richmond Hill, ON, with offices in New York, Los
Angeles and San Mateo, CA, Intertainment Media Inc. is listed on the Toronto
Venture Exchange under the symbol "INT".

About GEM Group

Global Emerging Markets Group, www.gemgroup.ch was founded in 1991.
GEM is a USD 3.4 billion Swiss-based investment group having completed 285
transactions in 60 countries. The firm is an alternative investment group
that manages a diverse set of investment vehicles across the world. GEM's
funds include: CITIC/GEM Fund; VC Bank/GEM Mena Fund; GEM Global Yield
Fund; GEM India and Banco Pine/GEM Funds.

Contact: Warren P. Baker, III - wbaker@gemny.com / +1(212)-582-3400

Neither the TSX Venture Exchange nor its Regulation Services Provider
(as that term is defined in the policies of the TSX Venture Exchange)
accepts responsibility for the adequacy or accuracy of this release. This
news release may contain certain forward- looking information. All
statements included herein, other than statements of historical fact, is
forward-looking information and such information involves various risks
and uncertainties. There can be no assurance that such information will
prove to be accurate, and actual results and future events could differ
materially from those anticipated in such information. A description of
assumptions used to develop such forward looking information and a
description of risk factors that may cause actual results to differ
materially from forward-looking information can be found in the company's
disclosure documents on the SEDAR website at www.sedar.com. The
company does not undertake to update any forward-looking information
except in accordance with applicable securities laws.

This release may contain forward looking statements within the
meaning of the "safe harbor" provisions of US laws. These statements are
based on management's current expectations and beliefs and are subject to
a number of risks and uncertainties that could cause actual results to
differ materially from those described in the forward looking statements.
Intertainment Media Inc. does not assume any obligation to update any
forward looking information contained in this news release.

For further information: For Intertainment Media Inc.: David Lucatch,
CEO, +1-800-395-9943, info@intertainmentmedia.com,
www.intertainmentmedia.com; World Market Media, Editor's Desk,
+1-877-801-8408 Ext. 307, editor@worldmarketmedia.com,
www.worldmarketmedia.com

For further information: For Intertainment Media Inc.: David Lucatch, CEO, +1-800-395-9943, info at intertainmentmedia.com; World Market Media, Editor's Desk, +1-877-801-8408 Ext. 307, editor at worldmarketmedia.com