Oprah’s Long Time Make-Up Artist Throws a Hissyfit

MELBOURNE, Australia -

Reggie Wells, the Emmy award winning make-up artist, who has been the man behind the face of global media sensation Oprah Winfrey for more than 20 years, has been appointed International Creative Director of Australia’s hottest new beauty brand, Hissyfit.

“He’s a creative mastermind who can take any woman’s eyes and lips to another level. A talent, now discovered by Hissyfit,” - Oprah Winfrey

Creators of Hissyfit, magazine editor and mother of two Sue Smethurst and Gold Medal winning Olympian Louise Dobson invited Wells to Melbourne last year to launch the brand and attend the iconic Melbourne Cup Carnival, and to paraphrase Victor Kiam’s famous Remington line, he was so impressed, he wanted to join the company!

“As Oprah’s longtime make-up artist, I get a garage full of products sent to me every year, but when these two Aussie girls approached me with the Hissyfit range, I was really excited,” says Wells.

“This is the first time I have seen such a perfect blend of skincare and make-up in one, and with maximum SPF, it’s genius. Hissyfit products have meaning. Every woman is beautiful and with Hissyfit I can make every woman feel and look like a celebrity.”

Widely regarded as the most powerful make-up artist in the world, Wells is the trusted favourite of Hollywood’s biggest names including Oprah Winfrey, Beyonce, Halle Berry and Janice Dickinson. His work has featured in magazines such as Harpers Bazaar, Mademoiselle, Glamour, Life and Time, and more than 90 covers of O Magazine. He has previously been involved in the promotion of international brands MAC, Cargo and Bourjois cosmetics.

Reggie will be expanding Hissyfit’s revolutionary range of 3-in-1 beauty products, and creating his own signature cosmetic colour collection for release in 2010.

“This is a dream come true! We are so thrilled to welcome Reggie to our dynamic team. His global influence means women from every corner of the planet can have a gorgeous little Hissyfit everyday,” Sue and Lou.

About Hissyfit: Hissyfit was created by Olympic gold medallist Louise Dobson and former magazine editor Sue Smethurst to produce a sophisticated range of beauty products for the face, body, hands and lips that provide the 3-in-1 benefits of advanced skincare, flawless make up and SPF 50+ broad spectrum UVA/UVB sun protection. Their focus on beautiful fragrances and gorgeous colours combined with the use of sophisticated Australian botanical extracts and the cutting edge sunscreen technology, has delivered a revolutionary range of anti-ageing beauty products, described by Vogue as “the holy grail of make-up”.

For further information about Hissyfit or interviews with Reggie Wells, please call:

Sue Smethurst Director - Hissyfit +11-61-418-643-520 or +613-9676-1878 www.hissyfit.com sue@hissyfit.com

Source: Hissyfit

Sue Smethurst, Director of Hissyfit, +11-61-418-643-520 or +613-9676-1878, sue at hissyfit.com