TripAdvisor Makes Senior Hire Within New B2B Division

Company Strengthens Commitment to Hospitality Industry

LONDON, June 1, 2010 - TripAdvisor(R), the world's most popular and largest travel community,
has expanded its new B2B division further with the appointment of Karen
Plumb, in the newly created role of Commercial Director EMEA for Business
Listings.

Plumb will lead the Business Listings commercial team within the new
TripAdvisor for Business division, and will be responsible for further
positioning Business Listings as an essential channel for the EMEA
hospitality industry to connect directly with the global travelling
population.

The role will involve leading sales, marketing and product enhancement
campaigns aimed at hoteliers, B&Bs and other accommodation providers
throughout the region, with Plumb based within TripAdvisor's European
headquarters in London.

Plumb has a wealth of B2B experience having worked in the hotel industry
at both Inter-Continental Hotels and Thistle Hotels before moving into the
online media environment at Cheapflights. Most recently Plumb was at Pegasus
Solutions where she was responsible for hotel and eMarketing for Utell Hotels
& Resorts.

"The initial response to our Business Listings service has been extremely
encouraging," commented Nathan Clapton, vice president of partnerships for
TripAdvisor. "Karen's arrival and the wealth of experience she brings will
significantly strengthen our B2B efforts and dramatically change the way the
tourism industry markets to travellers."

Business Listings, which launched in January 2010, allows hoteliers to
connect directly to millions of researching travellers, converting potential
customers to paying guests. Hoteliers, innkeepers and B&B owners can sign up
for TripAdvisor Business Listings at
www.tripadvisor.co.uk/businesslistings.

For further information please contact: Emma O'Boyle, TripAdvisor, +44(0)20-3320-3210, +44(0)777-926-2423, eoboyle at tripadvisor.com