Valentine's Competition: Win an EF Trip to Paris and Meet Taylor Swift

ZURICH, January 31, 2011 - On Valentine's Day, four-time GRAMMY Award winner Taylor Swift and EF
International Language Centers will give three student fans a unique
Valentine's gift: a trip for two to Paris, including a meeting in person with
Taylor Swift and an evening enjoying her concert.

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"We asked our EF students in a survey who their favorite singer is and
one of their biggest idols is Taylor Swift," says Mats Ulenius, Marketing
Director at EF. "Taylor Swift is a fantastic role model for young people -
just look at all she has accomplished by the age of 20. She often writes
about love and romance in her lyrics, so a Valentine's competition seemed
like a great fit. Taylor is really looking forward to meeting her fans from
around the World!"

To enter the competition, participants fill in a mini quiz about Taylor
Swift's song lyrics and Parisian culture at www.ef.com/TaylorSwift. On
Valentine's Day, 14 February, EF will draw three lucky winners who can start
packing for Paris and invite a friend of their choice. The winners' trip
takes place one month later to coincide with Taylor Swift's concert on the
17th of March.

There are also 100 other Taylor Swift prizes to win including signed
copies of her latest album, "Speak Now."

The multi-platinum selling singer/songwriter from Nashville is currently
touring 18 countries with her third studio album, "Speak Now," including
singles "Mine" and the just released "Back to December." On March 17 she will
play in Paris at le Zenith, the famous music venue. The club is easy to reach
by metro from the EF International Language Center in the heart of Paris.

The EF Centers in Paris and Nice are open year-round and students can
start their French studies any Monday of the year. EF also offers summer
courses for teenagers in St Raphael on the French Riviera.

About EF Education First

EF, the world leader in international education, was established in 1965
with the mission to break down the barriers in language, culture, and
geography. With 400 schools and over 15 million students, EF specializes in
language schools, academic degrees, educational travel abroad, and cultural
exchange. Originally conceived in collaboration with Apple, EF's Efekta(TM)
System is the world's most advanced English learning method and is used to
power EF's language schools and online English courses at Englishtown.com. In
addition to helping 1,200 corporations with English training, EF was the
Official Language Training Supplier to the Beijing Olympics and is helping
Brazil prepare for the 2014 World Cup. www.ef.com

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Anita Hauser, anita.hauser at ef.com, +41-79-622-34-07