ERISTOFF - From the Land of the Wolf

DJ Yoda and pro Skier Joe Tyler Team up for the 'Party in the ERISTOFF Forest'

LONDON, April 30, 2010 - Originating from the wild and untamed landscape of Georgia,
and hugely popular across Europe, ERISTOFF became the official spirit of
leading European winter snow festival, Snowbombing (
www.snowbombing.com/en/), 'the world's greatest show on snow', a
week-long festival combining winter sports with live music from world-class
DJs and bands in the Austrian resort of Mayrhofen.

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The festival culminated in, the 'Party in the ERISTOFF
(www.eristoff.com/) Forest' featuring Fatboy Slim (
www.fatboy-slim.org/) , DJ Yoda (www.djyoda.co.uk/) and hip-hop
pioneers De La Soul (www.shopdelasoul.com/).

Mayrhofen resident and ERISTOFF (www.eristoff.com/) pro rider, Joe
Tyler had a unique opportunity to talk to DJ Yoda (www.djyoda.co.uk/)
about his set and experiences at the ERISTOFF (www.eristoff.com/)
party whilst enjoying the signature drink for Snowbombing (
www.snowbombing.com/en/), the Icy Black - ERISTOFF (
www.eristoff.com/) Black, layered over lemonade.

After hosting one of the best closing parties at Snowbombing
(www.snowbombing.com/en/) 2010, ERISTOFF (www.eristoff.com/) is
now the après-ski drink of choice for those who love the wild nature of the
mountains.

ERISTOFF(www.eristoff.com/) is also offering fans the chance to
win two tickets to Snowbombing 2011, by uploading and tagging pictures of
themselves and friends enjoying an ERISTOFF (www.eristoff.com/) Icy
Black. Visit ERISTOFF - From The Land Of The Wolf (
www.facebook.com/pages/ERISTOFF-From-The-Land-Of-The-Wolf/105229516173
025) Facebook fan page for more information.

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Notes To Editors:

    About ERISTOFF:

    - Made from 100% pure grain, ERISTOFF is triple-distilled and
      charcoal-filtered for absolute purity. The end result is a premium,
      vodka with a creamy, lightly sweet taste and a great length of
      finish. No surprise that it won Gold Medal in the 2008 International
      Spirits Challenge

    - ERISTOFF originates from the wild and untamed landscape of Georgia -
      originally named "Virshan" by the Persians meaning 'the land of the
      wolf'. The Eristhavi, "heads of the nation", were noble warrior
      Princes. The authentic vodka recipe was created by the Eristoff family
      in 1806 and has been kept a closely guarded secret ever since.

    - ERISTOFF is now the market leading vodka brand across
      France, Austria, and Portugal. It is hugely popular across Europe
      selling over 1.8 million cases annually across the region and now ranks
      in the top ten international vodka brands

    - ERISTOFF vodka is available in two varieties - ERISTOFF Original
      premium vodka and ERISTOFF Black.

    - ERISTOFF Black is a unique wild berry flavoured black spirit that does
      not like to mix when poured; with the result that it creates
      distinctive naturally-layered drinks when added to mixers.

    - The three lead serves which are already taking the UK by storm are:

    - Bloody Black ERISTOFF (ERISTOFF Black layered over cranberry juice)
    - Icy Black (ERISTOFF Black layered over lemonade)
    - Muddy Black ERISTOFF (ERISTOFF Black layered over cola)
    - ERISTOFF Premium Vodka RRP GBP12.49 for 70cl
    - ERISTOFF Black wild berry spirit RRP GBP12.49 for 70cl

    About ERISTOFF - From The Land Of The Wolf Facebook competition:

    - Geographical Restrictions: UK residents only
    - Age restrictions: 18 years and over
    - Full Terms and Conditions of entry can be found within the ERISTOFF -
      From The Land Of The Wolf Facebook page Notes section

Contact

For further information please contact Tyler Peters or Fred Chesher at
Shine Communications on +44(0)20-7100-7100 tyler.peters@shinecom.com /
fred.chesher@shinecom.com

Video:
multivu.prnewswire.com/mnr/prne/eristoff/42414/

For further information please contact Tyler Peters or Fred Chesher at
Shine Communications on +44(0)20-7100-7100 tyler.peters at shinecom.com /
fred.chesher at shinecom.com