Rentabiliweb Acquires the Yves Rocher Group's News and Shopping PortalBy Rentabiliweb, PRNE
Monday, June 21, 2010
The Rentabiliweb Group Embarks Upon its Development Strategy via External Growth With the Acquisition of Very High Valued-Added "Health and Well-Being" Content With a Select Female Audience Fond of Online Shopping
BRUSSELS, June 22, 2010 - Rentabiliweb is announcing that it has acquired all of the
editorial, brand and database content of "Clic Bien Etre", the Yves Rocher
Group's health news and shopping portal. The portal's address is
Founded in 2008 and seen by more than one million unique
visitors a month since its very first year on line, Clic Bien Etre is a news
and shopping site dedicated to women, specializing in high value-added
content focusing on topics such as well-being, balance and health.
"Clic Bien Etre" offers its members tips, news and health &
beauty guides that can be downloaded free of charge, as well as tests
conducted by experts and professionals on health and well-being issues.
The site also seeks out and selects for its members "great
shopping deals" on health and natural beauty products.
Today, "Clic Bien Etre" has over 200,000 members, 88% of whom
are women, including 60% who are over 36 years of age. The site currently
provides members with 10 magazines, 8 quizzes and 7 health and beauty guides.
"The Yves Rocher content and services provided to the Clic
Bien Etre community are at the heart of the value creation that we are
implementing for our members and partners," explains Cyril Dubreau, Founder
of Mailorama, part of the Rentabiliweb Group. "Advertisers and agencies are
now more than ever looking to build long-lasting relationships with
communities of working women. Clic Bien Etre combines strong editorial
content with a highly selective database that meets this demand, which can
help to increase our customer transformation rate and is highly attractive
for our partners."
"Consistent with its development strategy, Rentabiliweb is
today strengthening its B-to-C business on the women's segment and
strengthening its database with a loyal, carefully-selected clientele that is
highly complementary to some of our other publishing products," adds
Jean-Baptiste Descroix-Vernier, Chairman of Rentabiliweb Group. "Our aim is
to continue this type of tactical investment that generates growth for the
Group. Through this acquisition, Rentabiliweb intends to consolidate its
leadership in markets or subject areas that are highly profitable in the
short, medium and long term."
With this acquisition, consistent with its strategic plan and
timetable, Rentabiliweb is not only strengthening its one-stop monetization
solution in direct marketing and its digital entertainment packages with
profitable, loyalty-generating content.
The Group is also consolidating its positions in
performance-based marketing and confirming its leadership on the French
Cash-Back market. This acquisition also enables the Group to enrich its
databases, to generate loyalty amongst a growing number of online shoppers
with high purchasing power and to enhance the quality of the services offered
on Internet and mobile phones.
At the request of the parties, the amount of the transaction
will remain confidential. The Group forecasts that return on investment for
this transaction will be reached before the end of the 2010 business year.
See this press release at www.rentabiliweb.org/actualites/?p=20670
Founded in 2002 by Jean-Baptiste Descroix-Vernier, The
Rentabiliweb Group offers Internet professionals and webmasters the largest
platform of website traffic monetization services, namely payment and
micropayment solutions. It also runs affiliate programs, offers online
advertising space brokerage and interactive voice services for offline media
and provides renowned expertise in loyalty programs and Direct Marketing.
Rentabiliweb is also one of the premier French-language
publishers, with a package of services spanning the full range of mass-market
entertainment, from community services, family games and services for the
general public to recommendations for Internet users, personal ads, dating
services and more.
Listed on Compartment C of the Euronext Brussels and Paris
stock markets, the Group today has 13 subsidiaries in Europe, Canada and
Asia, employing 150 staff members around the world. In 2009, Rentabiliweb's
sales topped EUR 65 million, with net profits of EUR 7.5 million.
Rentabiliweb is also a socially responsible company in its
sectors of activity, and rigorously applies the ten principles laid out by
the UN Global Compact. The Group defends the fundamental values of Human
Rights, Labor Rights, the Environment and the Fight Against Corruption.
For more information, visit: www.rentabiliweb.org
Founded in 2004, Mailorama is the France's Cash Back leader
with over 2.2 million unique visitors a month.
Mailorama runs one of the largest and most active communities
of online shoppers with 1.2 million members who receive a selection of
exclusive offers every day.
Thanks to the cash back system, members a part of a true
online loyalty program.
Mailorama multi-store program is complemented by fun, loyalty
generating products such as paid e-mails and surveys.
Mailorama offers its various partners tools and resources to
interact with its community, built mainly on performance-based marketing
principles and models.
In addition to France, Mailorama is also active on the Spanish
and Belgian markets.
It works with over 50 clients (agencies, media groups or
directly) and develops the online activity of over 500 e-retailers including
La Redoute, Apple, Kookai, Jules, Priceminister and Aquarelle.
Mailorama generates up to several hundred sales every day for
some of its clients.
Every month, community members earn several hundreds of
thousands of Euros on their Mailorama account.
Mailorama joined the Rentabiliweb Group in 2006.
For more information, visit:
Communication corporate IMAGE SEPT Claire Doligez +33(0)1-53-70-74-48 firstname.lastname@example.org Communication financiere - investisseurs CALYPTUS Mathieu Calleux +33(0)1-53-65-37-91 email@example.com
Communication corporate, IMAGE SEPT, Claire Doligez, +33(0)1-53-70-74-48, cdoligez at image7.fr; Communication financiere - investisseurs, CALYPTUS, Mathieu Calleux, +33(0)1-53-65-37-91, mathieu.calleux at calyptus.net
Tags: belgium, Brussels, June 22, Rentabiliweb