Siyafunda Early Development School in South Africa Opens Brand New Facilities With the Help of Funding From Buongiorno

Siyafunda Forms Part of the Charitable Projects That Buongiorno has Supported in its 10thanniversary Year, Which Help Deliver Education Programmes Throughout the Globe

CAPE TOWN, South Africa, October 15, 2010 - Buongiorno (FTSE Italy STAR: BNG), a global leader in mobile
entertainment, is pleased to announce that the Siyafunda school in Siyafunda,
Rhobololo, Knysna, South Africa has reopened with the help of the support of
donations of Buongiorno and Wayne Pitout (founder of South African iTouch,
acquired by Buongiorno in 2007). The newly refurbished school will make a
fundamental difference to the education and learning of many disadvantaged
children in the local area.

The school will be officially opened today and Buongiorno's
senior management will be present, together with Mr Pitout and Sonet Strydom,
Administration Manager of the Knysna Education Trust. The trust was founded
in 2002 and is a non-governmental organisation - supported through charitable
funding - which focuses on raising the standard of education of children in
disadvantaged areas of Knysna Municipal District.

Buongiorno is proud to support this project and believes that
the dedication of the exceptional volunteers at the centre and the newly
refurbished facilities will ensure a better start in life for the children.
The complete rebuilding of Siyafunda has created two classrooms for 2 - 6
year olds, a babies' room, a kitchen, a storeroom and an undercover veranda.
Siyafunda aims to be completely self-sustainable with two 1000 litre rain
water tanks and an extra biodegradable portable toilet.

Siyafunda is part of a broader charitable project that
Buongiorno has undertaken to mark its 10th anniversary. The charities
supported by Buongiorno have been proposed by employees who have been heavily
involved from the very early stage to point to the Charity Porject committee
- made by CEO, HR director and Head of Marketing - the organizations and
voted by the 1000+ team members of B!'s 24 offices around the world to select
4. All charities are mainly focussed on supporting education initiatives and
they include, additional to Siyafunda: "APANAG" the Spanish Association of
Parents of Children suffering from Autism, the Tanzania's charity "Village
Africa" and the "Indonesian Street Children Organization".

Buongiorno's continuous commitment to children's education has
also been supported with two CSR initiatives: "Stop Cyberbulling" in Italy -
a campaign to raise awareness which launched in 2008. The aim was to help
young people act responsibly and safely when using mobile phones and the
Internet. The campaign led to the creation of a multimedia handbook produced
by junior high and senior school pupils and their teachers; and Teach Today
in Europe - a website (teachtoday.eu) designed to help teachers encourage
children to use the internet and mobile technology responsibly and safely in
partnership with fourteen leading mobile operators, mobile content, social
networking companies and internet providers.

Andrea Casalini, CEO, Buongiorno commented: "I am proud that we have made
a difference to the local community by helping the Siyafunda school to
reopen. The Knysna Education Trust is a fantastic organisation and we are
proud that we can contribute to the wonderful work it undertakes. Marked by
its 10th year anniversary Buongiorno begins an ongoing engagement in the
geographies where it operates in charitable projects that have a positive
impact on education , either by raising funds or by providing pro bono
services".

Sonet Strydom, Administration Manager, Knysna Education Trust, commented:
"Donations form a vital part of any non-profit organisation, being solely
reliant on external funding. Without the support from organisations such as
Buongiorno, we would not be able to continue our projects and bring about
positive changes to the lives of the children."

Presently there are 82 children between the ages of 2 to 6
attending Siyafunda on a daily basis. The average household income of the
families who send their children to Siyafunda averages R750 a month and the
children typically come from backgrounds associated with problems with
alcoholism, illiteracy, HIV / AIDS, lack of adult supervision and informal
housing without sanitation and other facilities.

Contact: media.relations@buongiorno.com; Tel. +39-02-582131

Contact: media.relations at buongiorno.com; Tel. +39-02-582131