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New Company Aims to Drive 100% Attach Rates for Consumer Electronics, Computing and Gaming Devices

Oliver Unveils Food Truck, Permanent Teaching Kitchens, and Partnerships with the American Heart Association & The California Endowment

Beauty & Personal Care Event to be Promoted in 77 Countries as a Top Source for Product Development Innovations

POOLE, England, February 28, 2011 - A new study by the DMA, the Direct Marketing Association, suggests that 80% of SME decision makers prefer initial marketing contact by email instead of face-to-face meetings, direct mail, SMS or the telephone. Econsultancy (2010) also highlighted the growing interest and support of digital marketing after tracking the increase in use over the past 3 years. Although the effectiveness of digital marketing may be obvious to those in our industry, some businesses are still dragging their heels when it comes to embracing the online marketing tools.

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